TIME-STAMPED SHOW NOTES:
[00:54] Today’s Topic: The Future of Digital Marketing According to Neil Patel
[01:30] When you work with companies of all sizes, you notice trends and patterns in the industry.
[02:40] I see every single side of marketing.
[03:20] There are at least a billion blogs on the Internet.
[03:30] Do we honestly need this many blogs?
[04:15] All companies are leveraging digital marketing.
[06:22] We are all worried about another recession.
[06:32] However, during the last recession, Google’s revenue went up.
[07:32] Marketing is going omni-channel.
[07:47] Google has the majority of the revenue, with Facebook a close second.
[10:06] In general, social shares are declining.
[10:25] Google doesn’t penalize for duplicate content.
[12:25] If you don’t keep updating your content, you won’t maintain your rankings.
[14:11] Conversion rate optimization is not sexy, but it’s effective.
[14:35] It’s the smallest investment with the biggest ROI.
[17:09] There are so many tools to use to compare your competitors stats with your own.
[19:45] Growing traffic used to be a manual process, but can easily be automated using Clickflow.
[24:05] Uber and Dropbox came in with so much hype, but when they went public, their stocks didn’t do as well.
[24:40] For visibility and omni-channel marketing, always use the Rule of Seven.
[27:01] Email and push notifications are still a great way to market.
[30:00] The more you focus on conversions, the better off you will be.
[30:14] Conventional CRO tactics won’t work anymore.
[32:55] Personalized messaging is a great tactic.
[33:12] Chat is responsible for 28% of Neil’s sales.
[36:15] Anything you do in marketing and business should be researched and tested.
[37:12] That’s it for today!
[37:26] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
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